• KITA Opens Online IT Exhibition, One-click Support from Marketing to Export
    2020-05-21 hit 1042

    KITA Opens Online IT Exhibition, One-click Support from Marketing to Export

    - K-Tech Fair 2020, Will IT and electronics become cash cow to overcome COVID-19 crisis? -


    The Korea International Trade Association (Chairman: Kim Young-Ju) opened a special exhibition for electronics (K-Tech Fair 2020) on '', an online B2B export support platform, on May 22.


    The K-Tech Fair 2020 online exhibition has been designed to provide export opportunities for Korean IT companies who are unable to participate in offline exhibitions due to the outbreak of coronavirus. Under the special theme of IT products, the fair introduces about 70 major products of 30 Korean small and medium-sized enterprises with a history of participating in CES, MWC, and IFA, the overseas exhibitions for promising electronic goods.


    Since the beginning of this year, the association has been operating online exhibitions under the different theme every month centering on the offline fairs that had been canceled or delayed due to the spread of COVID-19. In May, IT and electronic goods are featured. While the exports of most items are currently declining due to the spread of coronavirus, computers, electronics, and optical equipment are expected to be promising items to overcome the export crisis caused by COVID-19, as their import and export prices indexes are on the rise for three consecutive months.


    Along with the online exhibitions, the organization sends out e-newsletters to some 350,000 TradeKorea subscribers as well as 1.8 million overseas buyers with a view to assisting marketing activities. Korean companies are able to introduce their products to overseas buyers, suggest trade deals, provide export consultations, ship sample products, and even sell the products through online exhibitions. In fact, it is feasible to conduct the entire stages of export activities via online platforms without participating in overseas exhibitions in person.


    Kim Hyun-chul, head of the Global Marketing Group at the Korea International Trade Association, said, "A number of fairs and consultations at home and abroad have been canceled or postponed due to the spread of COVID-19, and we are trying to meet these demands via online." He also added, We foresee that the influence of online platforms in the global market will continue to expand even after the coronavirus crisis, and we will fully utilize our resources such as overseas networks and online export platforms to meet the needs.


    You can find the online exhibition for electronic equipment opened this month in TRADE SHOW” category on the TradeKorea website ( Meanwhile, the association is running online exhibitions with different themes every month, including food, beverage, beauty and fashion, and medical supplies in the first half of this year. The body organized special exhibitions for hygiene products and protection gears in March and for sports and leisure items in April as SPOEX had been cancelled. As of May, the total visitors of online exhibitions are 4,526,778 and there have been 4532 inquiries. The Korea International Trade Association plans to expand and operate exhibitions for excellent regional goods, items of participating companies of the Ministry of SMEs and Startups’ support project, and quarantine products.    

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