The Korea International Trade Association (Chairman: Kim Young-ju) and the Ministry of SMEs and Startups jointly launched a public-private consultative body for Brand K, an accreditation system for outstanding products developed by Korean SMEs, on December 16^th at COEX in Samsung-dong.

The inauguration ceremony was joined by Minister Park Young-sun of MSS, Chairman Kim Young-ju of KITA, and 12 representatives from organizations and companies that make up the consultative body including 11^th St, CJ E&M, and Lotte Home Shopping.

Chairman Kim Young-ju of KITA stated at the inauguration ceremony, “KITA has been leading contactless oversea marketing campaigns this year by hosting online meetings on export and producing new media contents for Brand K enterprises. We will not spare any effort in supporting Brand K products and helping them become representative Korean products by working with the government, related organizations, and enterprises.”